Maximize your grocery perimeter counters with FoodStorm
Start increasing sales and revenue, improving labor efficiency, and enhancing the customer experience with FoodStorm’s end-to-end grocery perimeter counter software.
Trusted by retailers nationwide
One platform for every perimeter counter
Bring your order ahead and foodservice operations online, increase sales, enhance the customer experience, and improve in-store processes.
Eliminate manual processes
Replace pen-and-paper workflows and disparate systems with one automated platform that reduces errors and keeps your team running efficiently.
Scale with confidence
Manage multiple stores, departments, and brands from a single platform — no matter how large your operation grows.
Backed by Instacart
FoodStorm integrates seamlessly with Instacart Enterprise solutions and your existing systems, compounding your investment across your tech stack.
Support when you need it
Our dedicated team works with you from setup through day-to-day operations, with 24/7 global in-house urgent support available.
FoodStorm in action
Real results from real grocers
Grocers are growing their perimeter counter businesses with FoodStorm. Here’s what they’ve seen since going live.
70% growth in foodservice orders*
100%+ growth in foodservice and catering sales*
4.8 out of 5 average customer star rating*
*Based on results from 2021-2023 case studies from FoodStorm retailers across North America; prior results do not guarantee future outcomes
What is the FoodStorm order management system?
Our order management system (OMS) streamlines order production and management through:
Kitchen display system
Production reporting
Data insights
Payments & POS integrations
Pickup management
CRM features
Omnichannel ordering capabilities
With FoodStorm OMS, you can enable omnichannel customer ordering channels through:
White label e-commerce
Instacart App
Instacart Storefronts
Self-ordering kiosks
In-store mobile ordering
Caper smart shopping carts
The FoodStorm digital perimeter counter
Explore how FoodStorm’s solutions work together to digitize your perimeter counter operations.
Multiple use cases powered by one OMS
One system for every service line
Power your made-to-order counters and service lines with one streamlined system across your store.
Built for weighted item ordering
Unlock ordering ahead for your deli, meat, and seafood departments with weighted item support.
Catering orders at peak volume
Own peak holiday catering periods, maximizing your sales without overloading your capacity.
We’ve been using FoodStorm for our Holiday Catering Reservations for a few seasons now, and each year, it continues to perform well for us. The biggest win from last year was the new out-of-stock feature, which allows customers to see which stores have inventory of their desired OOS item, and then seamlessly switch their cart to the new store. This reduced the labor and guess work of reassigning dwindling inventory to stores, and resulted in the best sell-through we’ve ever had.
Taylor Goodman
e-Commerce Program Manager, New Seasons Market
Among our 20 stores we have 2 different brands and FoodStorm gives us the capabilities to manage 2 menus, our customers, our orders and our reports, all in 1 platform.
Colette Roberts
Catering Sales Manager, Roche Bros.
FoodStorm customer service has been quick and quality with changes requested. The platform has allowed us to scale our business in ways we couldn’t do with a previous platform.
Paula Janssen
General Manager & Owner, Janssen’s Market
FoodStorm in the news
FAQs
What's the difference between a grocery ordering system and a restaurant ordering system?
Restaurant ordering systems are built for fixed menus, set portion sizes, and standardized pricing — none of which apply to a grocery deli or catering counter. FoodStorm was purpose-built for grocery, handling weighted items, multi-department production workflows, and the operational realities of a perimeter counter that restaurant platforms weren't designed for.
Can FoodStorm handle weighted items like deli or meat/seafood orders?
Yes, FoodStorm includes weighted item support built specifically for deli, meat, and seafood departments. Items that can't be pre-priced by the piece are handled natively, without workarounds.
How does FoodStorm handle holiday catering peaks without overloading my kitchen?
FoodStorm is built to help grocers own peak holiday catering periods — maximizing sales without overloading kitchen capacity. Menu management, order intake, and production workflows are all centralized so your team isn't managing holiday volume across disconnected systems.
Does FoodStorm work with my existing POS and store systems?
FoodStorm integrates with grocery POS systems, Stripe for payment processing, QuickBooks, Xero, and Instacart Enterprise products. Your existing kitchen workflow doesn't need to change — production reports are tailored to match what your team already uses.
Can FoodStorm handle ordering across online and in-store channels?
Yes, FoodStorm centralizes orders from online, in-store, and kiosk channels into one system. Regardless of how a customer places their order, your team sees it in one place and produces it through the same standardized workflow.
How long does it take to get FoodStorm up and running?
FoodStorm can be up and running in as little as a couple of weeks. Timeline depends on your requirements and how quickly you can share information about your menus and production processes.
Does FoodStorm integrate with other Instacart Enterprise products?
Yes, FoodStorm integrates directly with Instacart Marketplace, Storefront Pro, and Caper carts. For retailers already using these Instacart Enterprise products, prepared foods ordering can be expanded to these surfaces and increase your sales channels without added operational burden.
Can FoodStorm manage multiple store locations and departments from one system?
Yes, FoodStorm supports multi-store management with multiple departments all running through one centralized OMS. Menu management and production are standardized across locations, so expansion doesn't add operational complexity.
If my business upgrades to FoodStorm, does my kitchen workflow need to change?
FoodStorm works with your existing processes, and our team is happy to tailor production reports to match what your kitchen is currently working from.
Explore other Instacart Enterprise solutions
Connected Store Solutions
Connect your in-store technologies with intelligent digital commerce systems for a seamless, engaging consumer experience across all of your grocery channels.
Learn more
Caper
Transform your physical store with AI-powered Caper carts, driving sales lift, retail media revenue, labor efficiency, and seamless customer experiences.
Learn more
E-Commerce Solutions
Scale your digital grocery experiences with powerful marketplace, commerce, and fulfillment technology that helps you reach new consumers and keep them coming back.
Learn more
Storefront Pro
Unify online, in-app, and in-store shopping into one seamless experience, with infrastructure that helps retailers improve profitability, simplify operations, and build loyalty.
Learn more
Ready to get started?
See how the Instacart Enterprise platform can help you grow your grocery business.