Instacart introduces optimized performance to drive full-funnel results for display ads

Instacart introduces optimized performance to drive full-funnel results for display ads

We're excited to announce optimized performance for display ads, a new capability that automatically adjusts your keywords and targeting in real-time to help win the auctions that matter most for your campaign goals.

Meet consumers in the moments that matter most

Managing display campaigns manually can be time consuming if you’re constantly refining targeting and monitoring performance. You can get lost in the weeds a bit. 

Optimized performance changes that by automatically finding the impactful moments to introduce your products to consumers based on their current shopping activity and help win the auctions that matter for your goals - supporting more relevant ads while helping to expand your reach in the moments with high potential.

Help drive performance with simplified campaign management

Optimized performance brings three key benefits to your display advertising:

• Help drive performance for your selected objective. Whether you're focused on acquiring new customers or driving velocity where your product is new to shelf, our optimization technology automatically adjusts your campaigns to help deliver against your specific goals.
• Maximize your investment. By identifying and prioritizing valuable opportunities, optimized performance helps your budget work harder, supporting efficient results without constant manual intervention.
• Easy to use in Ads Manager. Simplified campaign setup and management means you can create and optimize display campaigns in just a few clicks to help drive results from the start for your brand.

Unlock audience insights with our new reporting capability 

To support optimized performance, we're also launching new audience insights that provide increased visibility into your display performance. The audience report for optimized performance allows you to:

• Unpack the audiences driving your results. Understand who your campaign reaches, who engages with it, and how performance varies across different audience segments.
• Make data-driven decisions with confidence. See performance broken down by purchase behavior, including new-to-category, new-to-brand, and repeat purchasers, and review the impact of your campaigns across the Instacart purchase lifecycle.
• Test and refine your approach. Love the results you see with new-to-brand customers? Switch to the Acquire objective to double down on what's working.

These insights connect directly to the Instacart purchase lifecycle and your desired business outcomes, helping you understand which consumers your ad reached, how those consumers engaged with your ad, and how this impacted campaign performance. 

What's Next

Optimized performance is now available for all display formats. As we continue to invest in objective-driven optimization tools, we're giving you even more tools to drive performance across the full funnel. The following capabilities are now available in open beta with enhanced capabilities:

• Extend your customer acquisition strategy with the Acquire objective - now available for both sponsored product and shoppable display and shoppable video ads.
• Help increase the lifetime value of your consumer base and help drive repeat purchases with the Grow objective - available for sponsored products.

At Instacart, we're committed to providing our brand partners with innovative tools that help drive meaningful business results. Optimized performance represents a significant step forward in making display advertising more effective, efficient, and accessible, allowing you to focus on strategic growth while our technology handles the complexity of campaign optimization.

With optimized performance, you can deliver the right ad at the right time to the right consumer, automatically. It’s campaign management made simple, with performance you can act on.

_{Results may vary. Optimized performance is designed to help improve campaign outcomes, but individual results depend on factors including campaign budget, creative, targeting selections, product availability, and market condition. Audience insights and reporting data reflect campaign activity and do not guarantee future performance. Beta products are provided “as-is” and are subject to change.}

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