Reimagining the Weekly Flyer: Turning Tradition into a Digital Growth Engine

For decades, the weekly flyer has been one of grocery’s most effective ways to reach customers. It’s where they look for deals, plan their baskets, and discover new products — often before they even start their trip. And even as grocery shopping moves online, the flyer continues to play an important role in shaping how customers engage with a retailer’s brand and promotions.

But in the digital era, the traditional flyer hasn’t kept pace. Static PDFs and print replicas are difficult to update, disconnected from online carts, and impossible to measure. Retailers need a way to modernize this trusted marketing tool to integrate seamlessly with their ecommerce experience — while keeping the familiarity and storytelling that make it so powerful.

Bringing flyers to life online

Storefront Pro, the enterprise commerce platform, offers built-in Clickable Flyers feature that turns static circulars into interactive, shoppable experiences that adds products to a customer in-store shopping list or online cart. Retailers can leverage this functionality to make online versions of their existing flyers with no manual work. Simply upload the flyer and our technology converts them into a clickable, shoppable page. Built-in AI automatically detects the products featured in your flyer and links them to your online product catalog so that consumers can buy products right from the flyer online without any need for any time-consuming manual tagging or coding

Retailers can refresh flyers weekly or monthly, and an upcoming analytics dashboard will surface metrics like flyer-driven engagement and conversion — giving teams omnichannel visibility into how promotions perform.

Consumers can browse the flyer, tap on any offer to add it directly to their cart, and even toggle between multiple flyers or departments in a single view.

Retailers are seeing the impact

By promoting these digital flyers from email or online channels, retailers are able to activate new customers. Retailers report that digital flyers help unify online and in-store promotions, keeping messaging consistent across channels. Customers, in turn, spend more time exploring deals and convert more of that engagement into active baskets.

Innovation that feels familiar

Clickable Flyers capture what Storefront Pro is built to do: make proven retail practices simpler, smarter, and measurable. Retailers control the look, cadence, and content of their flyers while leveraging automation to reduce workload and extend reach.

By blending AI efficiency with retailer flexibility, Clickable Flyers turn one of grocery’s oldest marketing traditions into a digital growth engine — preserving its impact while making it more effective than ever. In coming months, additional digital flyer capabilities will offer more flexible ways for our retail partners to drive customer engagement with their ecommerce programs.

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