Tech & Innovation
Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central role in bringing this to life. Alongside explicit Search intents, discovery is our opportunity to meet customers’ implicit needs, presenting them with the most relevant and inspiring content we have...
Feb 26, 2026
Read time: 16 min
Tech & Innovation
Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central...
Feb 26, 2026
Read time: 16 min
Tech & Innovation
Key Contributors: Youming Luo, Andrew Tanner, Matas Sriubiskis, Sylvia Lin, Sikun Zhu, Lei Li, Xiao Zhou Introduction Caper is Instacart’s AI-powered smart cart that provides customers with a fast, seamless, and intuitive shopping experience. We...
Feb 17, 2026
Read time: 8 min
Tech & Innovation
Key contributors: Prithvi Srinivasan, Shishir Kumar Prasad, Kristen Morgan, Bryan Pham, Rick Shukla, Preeti Chadha, Vipul Bahubali, Ahmad Sajedi, and Ali Maleky Introduction Grocery flyers have long been a cornerstone of retail promotions, from paper...
Feb 9, 2026
Read time: 9 min
Tech & Innovation
Author: Matt Kranzler Introduction At Instacart, our Caper smart carts bring together AI, computer vision, and real-time data to power the future of in-store shopping. Customers scan items as they shop and pay directly on...
Feb 3, 2026
Read time: 12 min
Tech & Innovation
Authors: Yuanzheng Zhu, Guanghua Shu, Raochuan Fan, Vinesh Gudla, Tejaswi Tenneti Introduction When people search for items on Instacart, they don’t always type perfectly worded phrases. They might write “bread no gluten” or “x large...
Nov 21, 2025
Read time: 14 min
Tech & Innovation
Author: Paul Baranowski At Instacart, we’re powering a grocery platform that cuts across millions of items, customers, and deliveries thanks to the application of LLMs at scale. In this post, we’ll detail how LLMs are...
Aug 27, 2025
Read time: 10 min
Tech & Innovation
Author: Riddhima Sejpal Key Contributors : John Stuppy, Min Kim, Laimonas Turauskas, Nathan Marks, Ben Bernard At Instacart, artificial intelligence (AI) is an accelerant reshaping how we build, scale, and innovate. Whether it’s fostering a...
Aug 21, 2025
Read time: 10 min
Tech & Innovation
Author: Shih-Ting Lin Key Contributors : Shishir Kumar Prasad, Matt Darcy, Paul Baranowski, Sonali Parthasarathy, DK Kwun, Peggy Men, Talha Maswala When you search for almond milk, are you looking for something unsweetened? Organic? Vanilla-flavored?...
Aug 1, 2025
Read time: 14 min
Tech & Innovation
Key contributors: Prithvi Srinivasan and Shishir Kumar Prasad Introduction Selling groceries online has a fundamental challenge: customers can’t pick up and examine products like they would in-store. This is especially true for prepared foods, butcher...
Jul 17, 2025
Read time: 9 min