Magic Spoon Accelerates Growth as a Better-for-You Breakfast Leader with Instacart Ads

Magic Spoon, the innovative cereal and snack brand that has reimagined the breakfast aisle, continues its rapid ascent by harnessing the power of Instacart Ads to scale in both digital and in-store channels. Founded in 2019 as a better-for-you alternative in a category long overdue for disruption, Magic Spoon quickly became a DTC darling before expanding nationwide into retail. With a growing portfolio now including protein granola, pastries, and protein treats, Magic Spoon’s commitment to quality, nutrition, and fun has captured the attention of health-conscious shoppers across the country.

Meeting Shoppers Where They Are with Instacart

Recognizing the seismic shift in grocery shopping behaviors toward digital, Magic Spoon adopted Instacart Ads as part of its retail growth strategy. “As more consumers shift their grocery shopping online, our strategy has evolved to meet them where they are,” said Shane Callahan, Director of Shopper Marketing at Magic Spoon. “Retail media has rapidly become one of our fastest-growing investment areas, and we continue to scale those channels significantly year over year.”

The brand has integrated sponsored products, sponsored videos, and shoppable display formats across Instacart, tailoring each tactic to its diverse product lines. This full-funnel approach has not only solidified Magic Spoon’s leadership in the better-for-you breakfast category but also driven a steady increase in its digital share of shelf.

Strong Results and a Strategic Partnership

The partnership between Magic Spoon and Instacart has yielded impressive results, supporting growth across the brand’s expansive omnichannel presence. Magic Spoon’s collaboration with Instacart is marked by a shared focus on transparency, measurable outcomes, and cross-channel impact.

“We view Instacart as a strategic partner that aligns with our goals of driving measurable, cross-channel impact,” Callahan continued. “As we scale, we continue to lean into their evolving capabilities from search and display to mid- and upper-funnel opportunities, connecting awareness with retail outcomes.”

Importantly, Instacart’s insights have empowered Magic Spoon to monitor its category position, understand competitor trends, and analyze shopper behavior. The platform’s dedication to incrementality stands out—helping brands demonstrate true on-shelf lift driven by media investment, both online and offline.

Accelerating Omnichannel Growth

For Magic Spoon, Instacart has become an essential channel within a data-driven, omnichannel marketing mix. Not only does the platform unlock visibility among digital-first shoppers, but it also provides valuable attribution for sales both online and at retail locations.

“Instacart is one of the most scalable and efficient retail media platforms available and has allowed us to gain valuable visibility into our category, competitors, and consumer behavior. Beyond scale, the platform helps us understand how our marketing influences both online and offline sales performance,” said Callahan.

Looking Ahead: Expanding the Healthier Breakfast Revolution

Magic Spoon’s forward momentum shows no sign of slowing. With ongoing innovation in the better-for-you breakfast space, the brand is committed to introducing new products that challenge traditional expectations. Instacart will remain a pivotal platform as Magic Spoon amplifies its retail presence and invites more households to experience modern, nutritious breakfast alternatives.

^{Prior results do not guarantee future outcomes.}   

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