Group 2147205185

Instacart Ads

Introducing Out-of-Aisle Impressions: A Game-Changer for CPG Brands

Instacart has launched a new upper-funnel metric called out-of-aisle impressions %. This new measurement helps brands understand their extended advertising reach on Instacart to complementary aisles when brands run recipes and occasions ads. It is...

Aug 11, 2025

Read time: 4 min

Screenshot 2025-07-14 at 11.06.06 AM

Instacart Ads

Free Gift Offer and Stock Up and Save Promotions Launch in Canada

At Instacart, we enable our brand partners to reach, engage, and acquire consumers with a suite of different solutions, each designed to achieve specific objectives. We are launching stock up and save promotions and free...

Jul 14, 2025

Read time: 3 min

Screenshot 2025-06-13 at 9.37.31 AM

Instacart Ads

How Good Peeps Helps CPG Brands Win with Instacart

Instacart preferred partner Good Peeps was founded in 2022 to address a critical gap in CPG marketing. Many brands were focused on building awareness but lacked the strategic and analytical tools to convert that attention...

Jun 13, 2025

Read time: 3 min